FERDINAND ORDEN

Designer | Brand & Digital Experience

m1j2c3, Toronto, ON, Canada.

About

Highly creative and results-driven Designer with 5+ years of experience in brand identity, visual design, and digital marketing across agency, startup, and freelance environments. Proven ability to lead comprehensive design initiatives, manage client accounts, and collaborate cross-functionally to deliver impactful visual solutions that drive engagement and enhance brand recognition. Adept at transforming complex requirements into compelling visual narratives and optimizing user experiences.

Work

Distance

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Designer

Toronto, ON, Canada

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Summary

Spearheaded comprehensive branding and visual direction initiatives, owning the end-to-end design process for all marketing collateral across digital and print channels, driving brand recognition and user experience.

Highlights

Led the complete branding and visual direction for a growing platform, establishing a cohesive aesthetic across website, social media, and podcast content.

Drove marketing design efforts across all digital and print channels, resulting in enhanced brand recognition and consistent user experience.

Managed and executed design projects for key client accounts, ensuring high-quality deliverables and effective visual communication.

Collaborated cross-functionally with product and engineering teams, providing critical design feedback and conducting thorough QA to optimize user interfaces and product functionality.

Freelance

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Freelance Designer

Toronto, ON, Canada

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Summary

Strategically partnered with diverse clients to conceptualize and deliver impactful design solutions across branding, web, and merchandise, ensuring alignment with established brand systems and achieving client objectives.

Highlights

Managed end-to-end design projects for multiple clients, translating complex requirements into visually compelling brand identities and digital experiences.

Executed comprehensive design packages for web platforms, merchandise lines, and brand collateral, consistently meeting client objectives and project deadlines.

Applied robust brand guidelines and design principles to ensure consistency and elevate visual communication standards across all client deliverables.

RareCircles

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Junior Designer

Toronto, ON, Canada

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Summary

Contributed to art direction and executed comprehensive marketing design across digital platforms, managing projects for high-profile sports clients and collaborating with product teams for optimal user experience.

Highlights

Owned and executed marketing design for website, growth landing pages, social media, and podcast content, significantly enhancing brand presence and user engagement for clients.

Managed design projects for prominent sports clients, including the Detroit Pistons and USA Basketball, delivering tailored visual assets that resonated with target audiences.

Collaborated effectively with product and engineering teams, providing valuable design feedback and conducting quality assurance to ensure seamless integration and optimal user experience.

Leo Burnett

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Design Intern

Toronto, ON, Canada

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Summary

Supported senior design teams on high-impact client-facing brand and campaign initiatives, contributing to visual concepts and production processes while gaining experience in agency workflows.

Highlights

Contributed to the development of visual concepts, layouts, and production assets for major client brand and campaign projects across digital and print media.

Gained practical experience working within established brand systems and agency workflows, enhancing efficiency and project delivery.

Collaborated effectively with cross-functional creative teams, supporting the successful execution of diverse design initiatives.

Education

York University/Sheridan College

Toronto, ON, Canada
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Bachelor of Design Honours Degree Program Design

Awards

Milestone Integrated Student Award for Digital Marketing Design

RGD (Association of Registered Graphic Designers)

Recognized for outstanding digital marketing design work on the 'EatTogether' project, showcasing innovative approaches to integrated design.

Skills

Design Software

Figma, Sketch, Invision, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere.

Design Disciplines

Brand Identity, Visual Design, Digital Design, Art Direction, UX/UI Design, Motion Design.

Technical Skills

HTML, CSS.